Small signage (e.g., product pricing and descriptions) plays a vital role in supporting the overall look and feel of the shopping experience. Lighting is often overlooked, but it can make or break an otherwise well-executed display. To the right are some sample planograms, which also contain spreadsheets outlining the various budgets for signage, fixtures, and props.
Visual Merchandising is all about developing floor plans and three-dimensional displays in order to maximize sales. Goods or services can be displayed to highlight their features and benefits. The purpose is to attract, engage, and motivate the customer toward making a purchase, also referred to as as "silent selling."
